Welcome! I’m glad you’re here
This space brings together everything I care about: ideas,
design, creativity, and meaningful living. It is where simplicity transforms how we see, create, and connect.
I’m Tolu Israel, a creative visionary, design strategist, storyteller, author, and founder of Thirteen21 Illustrations & Media.
I help brands and individuals turn ideas into experiences that move people to see clearly and act with purpose.
Simplicity: The Genius of Less
My latest book explores how clarity transforms both life and work. It draws lessons from design, nature, and everyday moments to show that focus, not excess, is what creates meaning and joy.
BOOK REVIEWS
In a world overwhelmed by noise and constant distractions, Simplicity: The Genius of Less offers a refreshing reset. Our lives have become cluttered mentally, physically, emotionally and this book makes a compelling case for cutting through the chaos to focus on what truly matters. The power of the book lies in its clarity. It doesn’t just talk about simplicity; it embodies it. With practical insight and thoughtful perspective, it shows that simplicity isn’t about minimising life, it’s about maximising meaning. It’s not about doing less for the sake of it, but doing less to amplify what counts. Choosing simplicity takes courage. It demands letting go of the nonessential to rediscover purpose and depth. This book is a guide for anyone ready to make that shift.
— Dr. Adeyinka Adewale —
Associate Professor, Leadership Ethics and Entrepreneurship
Surrey, United Kingdom
What I Do
Design | Branding | Advertising |
Documentary Photography |
Strategy | Mentorship
Every project revolves around a single idea that is conveyed with
clarity, purpose, and passion.
Join the conversation
I write about creativity, clarity, and the quiet lessons that shape how we live and create.
Thank you for stopping by.
Take a deep breath, look around, and enjoy this space; it was created for moments like this.