Let’s rediscover clarity, courage, and meaning, one story at a time.
Hi, I’m Tolu Israel.
I’m a creative visionary, design strategist, storyteller, author, and documentary photographer.
For nearly two decades, I’ve been helping brands and individuals transform big, sometimes messy ideas into simple, clear, and meaningful solutions.
Work & Vision
I founded Thirteen21 Illustrations & Media to blend creativity with purpose.
Our work helps people and organizations communicate what matters through design, storytelling, and experiences that inspire action.
Additionally, I’m the author of Simplicity: The Genius of Less, a book that explores how focus and clarity can change how we create and live.
Have an idea or Project?
Philosophy
Design, to me, is more than what we see; it shapes our experiences and deepens how we perceive the world.
My goal is to make the complex feel clear and human, to turn ideas into something people can feel and remember.
I TAKE WHAT IS COMPLEX AND MAKE IT SIMPLE. I USE DESIGN AND CREATIVITY TO INSPIRE PURPOSEFUL, INTENTIONAL AND MEANINGFUL LIVING.
Mentorship & Community
Mentorship is close to my heart.
I love helping young creatives find their rhythm, build confidence, and create work that carries meaning.
This Space
This site is my little corner of the internet, a place to slow down, reflect, and share the lessons creativity keeps teaching me about life, family, and work. When I’m not creating or writing, I’m usually with my family. The place where I draw some of my deepest inspiration. Thank you for being here. This space was created for moments like this.
What I Do
Design | Branding | Advertising |
Documentary Photography |
Strategy | Mentorship
Every project revolves around a single idea that is conveyed with
clarity, purpose, and passion.
Join the conversation
I write about creativity, clarity, and the quiet lessons that shape how we live and create.
Thank you for being here.
This space was created for moments like this.
